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Hari saya menjadi SPAMmer

Is the function of email changing? It used to be that the easiest way to stay in touch with somebody was by sending them an e-mail. Send them a quick note and often a response would be back in your inbox in under a few hours. However, in my current work, I have come to a recent observation. Direct e-mails to people often now memerlukan panggilan tindak lanjut untuk mengetahui sama ada maklumat itu diterima.

I believe the issue is truly one of overload. Almost everybody has at least one email address and often it is required by work. When I see my friends’ inboxes, the unread emails often range in the hundreds. We just don’t have time to respond appropriately to every message and get our daily work done.

Menurut Internet Pew, dalam 2008 62% orang Amerika menggunakan e-mel di tempat kerja. "E-mel tetap menjadi aktiviti yang paling popular dalam talian. Kelebihan spam dan e-mel adalah isu-isu abadi, tetapi ancaman utama untuk e-mel adalah tidak relevan dalam era laman rangkaian sosial dan pemesejan teks. "

Begitu juga, Jay Conrad Levinson dalam bukunya Pemasaran Gerila membuat pemerhatian ini: "Peratus 88 pengguna internet dewasa mempunyai akaun e-mel peribadi ... dan 147 juta orang di seluruh negara menggunakan e-mel hampir setiap hari." Produk dan perkhidmatan yang disukai adalah alasan utama orang membuka dan membalas e-mel. Fikirkan Groupon. Yang paling rendah? Tawaran istimewa dan diskaun.

It seems to me that Facebook and LinkedIn have stepped in to replace email for sharing stories and staying in touch – the first for personal, the second for business. No need to cut and paste that long travel adventure write-up from one e-mail to the next – one post and everyone can see it instantly. And the conversation stays with it! The place where email still rules is for direct, private communication. Additionally, it is useful in more professional settings when a social network would be too informal, a tweet or text too short, and many people – who may or may not be on the networking sites – need to be reached at once. This brings me to my recent mis-adventure with email.

A couple weeks ago, I wanted to get the word out about Telaeris’ new blog XCHARX the one you are probably looking at right now. My conclusion was that the best way to reach out to people I had contact with, through business or otherwise, would be to send an email. After combing contacts through Outlook and Gmail, I was able to identify over 1000 people I peribadi knew. Some of these people I had not talked to in many years, but I still felt that they would likely be interested in what we were doing. I composed the text, broke it up into three 500 address lists, and clicked “Send”. Little did I expect what would happen next.

The first problem I encountered was that many people had changed their e-mail addresses over the years, so of these 1000+ e-mails, I received 100 bounces. Why? Who knows – maybe they all went to war and died. Maybe they changed companies. Maybe they have an over-exuberant spam filter. How does one track down old contacts?

I found searching Facebook to be hopeless. Too many people had the same name and few had specifically identifiable pictures. LinkedIn turned out to be much more successful – your profile follows you from company to company. More importantly, you and your contacts often share known connections, so it is far easier to identify the correct Bob Smith from the hundreds available.

The second problem became apparent when I had collated this list of old contacts and wanted to send a follow-up e-mail to these folks. Because of the high number of bounces, Our Google Apps account had identified my account as sending SPAM. I was prohibited from sending e-mails for 24 hours because my actions resembled those of a SPAMmer. Since we use Google Apps for our company, IXCHARXm not sure how we would have gotten around this limitation XCHARX especially as I wanted to send it as a personal e-mail.

Jadi apakah cara terbaik untuk terus berhubung dengan orang lain? Orang menukar ISP. Lipat perniagaan. Alamat e-mel berubah. Saya fikir untuk wang saya, cara terbaik untuk terus menyentuh secara sporadis dengan individu atau kumpulan adalah melalui rangkaian sosial dan menggunakan e-mel sahaja untuk barangan kritikal seharian.

Apa yang anda temukan adalah cara terbaik untuk terus berhubung dengan orang?

Pautan Menarik pada E-mel dan Spam

Oleh David Carta, Ketua Pegawai Eksekutif Telaeris

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